Why use LED Signage?
With animation on your sign you get to target your audience with your content.
Broadcast your current message to the right people at the right time.
How do I create content?
Estimate the dwell time* for each message, then tailor your content to fit the time loop.
– Special offers
– Recruitment messages
– New product lines and company announcements
– Seasonal messages
and so much more.
* Dwell time: How long does it take commuters or footfall to pass.
What You Need To Know
Viewing distance is important to consider when choosing a sign.
A business with a highway sign and passing traffic traveling at high speeds doesn’t need to invest in the tightest pixel sign.
However, if passing traffic moves at a slower speed, or the sign is read by pedestrians, then a tighter pixel pitch is worth the investment.
A rule of thumb when identifying the pixel pitch (usually in mm’s) – change the pixel pitch to meters to estimate the viewing distance.
So a 12mm pixel is best viewed from about 12 meters ( approx 40ft).